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Globe Group, local partners turn Lolo, Lola into #SeniorDigizens in digital inclusion push

Main digital options platform Globe Group is about to remodel the digital panorama for Filipino seniors with its modern “Train Me How To Digi” #SeniorDigizen Studying Session, set on Jan. 25 on the Skydome, SM North Edsa.

Gathering at the very least 220 senior residents in half a day of enriching tech studying, the #SeniorDigizens occasion is backed by a few of the largest manufacturers in tech and retail, and by senior citizen advocates from the federal government.

“It’s actually essential that our senior residents be taught digital expertise as a result of sooner or later, numerous companies will really grow to be absolutely digital. We’ve to assist the seniors overcome their concern. And I assure you that after you attempt it, it’s going to be as straightforward or a lot simpler than the previous handbook approach,” stated Ernest Cu, Globe Group President and CEO.

Yoly Crisanto, Chief Sustainability and Company Communications Officer of the Globe Group, speaks on the “Train Me How To Digi” Studying Session for Senior Digizens on the SM North Sky Dome.

“As digitalization accelerates, tech adoption needs to be easy and simple for everybody, irrespective of the age. Know-how shouldn’t be intimidating or tough for our seniors, and they need to be capable to take pleasure in its advantages. The purpose of our #SeniorDigizens marketing campaign is to equip them with data that may assist them undertake new tech and apps that deal with their everyday ache factors,” stated Yoly Crisanto, Chief Sustainability and Company Communications Officer of the Globe Group.

The occasion options studying classes on digital expertise: create a Gmail account to be facilitated by Google, a 101 course on utilizing smartphones through Globe, and classes on utilizing fintech platform GCash and telehealth service KonsultaMD.

Other than internet hosting the occasion at Sky Dome, retail big SM is offering a chance for senior residents to hitch the Tremendous Grannies Membership (SGC), the grandest Fb group for seasoned people. As SGC members, members achieve early entry to occasions, unique mall offers and updates on SM Cares applications. These embrace well being and wellness actions like Stroll for Life, the award-winning Emergency Preparedness Discussion board and group service applications that allow a enjoyable, energetic and productive life-style for lolos and lolas.

SM’s loyalty program SMAC, in the meantime, sponsored the occasion in SM Malls, as it’s one with Globe in giving significance and pleasure to senior residents.

“We’re blissful to help Globe in bringing to fruition our shared imaginative and prescient of digitalizing seniors. SM has lengthy given seniors precedence in our initiatives, and so our partnership with Globe for the #SeniorDigizens marketing campaign is pure and seamless,” stated Jay Beltran, Head of Gross sales and Advertising, Digital Benefit Company (DAC).

The Nationwide Fee of Senior Residents (NCSC), led by its Chairperson and CEO Atty. Frank Quijano, has a sales space the place seniors will likely be guided on find out how to register in its database, which the company hopes to construct to take inventory of the dwelling state of affairs, well being issues, expertise and different essential details about the nation’s roughly 11 million senior residents. The NCSC may also convey volunteers to assist seniors in tech tutorials.

“We thank Globe for embarking on this program that addresses main issues in relation to seniors: digitalization and on-line security. We at NCSC have been pursuing our personal efforts to convey the aged into the digital house safely, and we’re blissful to seek out an ally within the personal sector to introduce seniors to new applied sciences whereas on the identical time defending them from the risks that lurk on-line,” Atty. Quijano stated.

Rep. Milagros Aquino-Magsaysay of United Senior Residents Partylist can also be on board, bringing senior citizen delegates to the occasion.

“We’d prefer to congratulate Globe for giving seniors precedence by its #SeniorDigizens marketing campaign. That is an initiative price emulating. United Senior Residents Partylist is one with Globe in seeing this by,” stated Ms. Aquino-Magsaysay.

The Quezon Metropolis authorities additionally introduced a delegation of senior residents to the occasion and offered essential logistics help.

“The town authorities of Quezon Metropolis is proud to accomplice with Globe on this enterprise. In QC, we give our seniors prime precedence by way of public companies to assist them stay their sundown years as energetic and productive members of society. This mission is vital in serving to them transition right into a digital life and assist them take pleasure in the advantages of recent know-how,” stated Quezon Metropolis Mayor Pleasure Belmonte.

In the meantime, #TeamGlobeofGood influencers Kiray Celis and Chuckie Dreyfus are lending their expertise and bringing leisure to the occasion, whereas web character Lester “Buji” Babiera, a expertise of Globe Group company NYMA, is bringing his model of dynamic internet hosting onstage.

The #SeniorDigizen studying session, a big effort to shut the digital divide for the aged, follows the success of the “Train Me Digi” TikTok contest held in September final 12 months. The competition acquired over 200 spectacular movies showcasing tech classes imparted by youthful members of the family to their senior family members.

On the occasion, Globe will award 25 winners with prizes price P25,000. They may also get to participate within the studying session.

“We’re excited to assist our senior residents take their first steps into the digital world, making certain they don’t seem to be left behind on this fast-paced digital period. This occasion is our dedication to making sure that they don’t seem to be simply customers of know-how however actively engaged within the evolving tech-savvy society,” stated Liza Reyes, Public Relations and Communications Technique Head on the Globe Group.

Globe’s #SeniorDigizens marketing campaign guarantees not solely to teach but additionally encourage a brand new era of empowered seniors, prepared to interact and join in right now’s quickly evolving digital atmosphere.

To be taught extra about Globe, go to


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wasim ibn kamal
wasim ibn kamal
Wasim Ahmad Kumar | Wasim Ibn Kamal | founder of, and | A developer and UI/UX designer. and are two of my blogs.


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